Advertising & Marketing

How Poor Website Design Kills Your Raleigh SEO Rankings

In spite of the numerous Raleigh SEO services along with lots of free expert advice on the internet, many businesses still get their fundamental SEO wrong and in the process get poor rankings that they don’t really deserve. In order for your website to be easily discovered online, you have to get plenty of SEO elements right and these will also include professional Raleigh web design in order to avoid getting penalized or punching below your weight.

If you will be outsourcing your Raleigh SEO services, you must make sure that you are doing it with a company that is fully experienced and qualified not just in the SEO and marketing aspects of it, but also in web design Raleigh has. It is also important to familiarize yourself with the basics of professional SEO. You will not know what you need or how to evaluate SEO services if you do not have an inkling of what is required when it comes to professional SEO.  Ask your prospects to explain their SEO methodology and strategy for your unique business. Go for companies that can tailor a unique strategy for your business and not those with a one-size-fits-all approach to professional SEO.

A professional Raleigh SEO agency should be able to clearly explain how they are going to improve your rankings without much technical jargon so that you can understand what to expect and their roadmap.  They should tell you about your current website ranking status, how they are going to rectify errors on your site as well as the future website outlook for your site. It is also important to know about the scope of the work and know what to prioritize in order to achieve quick results and what to put in the backburner for long range SEO goals. Look at qualities such as the professionalism of the Raleigh SEO agency that you are planning to work with. They must have a website design plan that will help you boost your SEO prospects.

Poor web design is one of the most common killers of your SEO rankings and a good SEO agency should be able to fix the various web design errors before they begin working on the classic SEO part. Some of the common web design issues which are likely to impact your search engine optimization success and online rankings include the following:


This is one of the most foundational elements. Every page that is public facing must have good meta title and descriptions. Put the limit of meta titles at between 30-60 words even though the limit is 65 words. Ensure you also have appropriately placed meta-descriptions and meta-keywords.

Local attributes are inconsistent

Ensure that you get the NAP right. That is the Name, Address and Phone Number and ensure that this is consistent across all your website pages. The contact details should not be layered on an image; they should be text as the search engines cannot “see” images. It is always advisable to have the contact details visible in all website pages.

Robot tags

This is now available by default in all search engines. Adding a robot tag could be seen as a bit pushy although it does not necessarily impact your ranking. During the website development, it is advisable to use the “noindex” tag but this must be removed once the development is complete.

Missing image elements

Images must have file names which are well structured. With some Chase Marketing Solutions platforms, there are extensions which can be used for quick file renaming.

These are just a few examples of quick website fixes that are going to boost your SEO. A professional web design services Raleigh specialist will be able to use advanced SEO and website analysis tools in order to discover and correct issues with your website which may impact your rankings and thus help you in boosting your overall SEO profile. Visit